This week has all about generating leads, whether it be free or paid advertising

We started off the week where I was actually the guest in the interview about running Facebook ads ??

and on Tuesday we talked about 5 different ways to generate leads on social media for FREE

Today I want to share with you one of the key steps of FB ads which is the Landing Page ⬇️

So, lets dive in!

On Monday we were talking about running lead ads ?? this is where FB collects the data for you, you don’t have to send them to an additional landing page

In that interview we also discussed conversions

And how we’ve been using a 2 step landing page

So, whats the difference between a 1 step and a 2 step? ?

A 1 step landing page might have the same headline as your advert, a bit of extra copy and then an opt in box where they add their details

A 2 step is where they have a button on that page which loads up a pop-up where they then enter their details. This makes them jump through more hoops and means you get a better quality of lead

Why? It requires more effort ?

With this 2 step page, we give them 5 boxes they need to complete before they even submit their details

First Name, Last Name, Email Address, Phone Number & A Tick Box

The phone number box will say ‘best number to call you on’ – so they know you’re going to ring ?

And the tick box will say ‘by completing this form you’re letting us know you want us to reach out with more information’

This is working really really well for us ?

Plus, as usual – we have all this content in The Portal for you to Download and use right away! From Ad Copies to Landing Pages to Thank You Pages ?

David 🙂

If you haven’t already checked out Mondays interview, where we set up the Facebook ad that we’re setting up this landing page for…go check it out!