Why Creating Your Niche is Key
This week has all been about getting started in the fitness industry
Karl Muir came on and talked about how to get qualified, get your documents & your first clients in ?
Yesterday we shared 5 tips on how to get the ball rolling
Today though, I want to share with you what’s working for us
We’ve talked about this topic a few times now
And it’s really understanding who you want to work with
When I first started I worked with anyone and everyone
And the issue was, I never had a specific message to make it clear and obvious who I work with
My posts never spoke to anyone ?
Never pulled the right type of person in
So you need to figure out who you like working with
And who you can get the best results with ??
Because once you have those 2 covered you then need to move into creating that story for yourself
For example, I decided I needed to pick a niche
We started by working with over 30’s ladies in small groups
Obviously I was 24, male, and I’ve never had children
So I didn’t know what they were going through
I had to create a story they could relate to and resonate with
The story was simple ⬇️
I decided DKnine was all set up based on what my mum wanted
She worked full time
Had 4 children
She always did everything for us
Never had any time for herself
Because I knew my target audience could relate to this and they would want these results for themselves
So that is what’s working for us!
We’ve now had our gym up and running in Cardiff for 2.5 years
And it’s specifically for busy over 30’s ?
Guest Interview: Liam Britton on building a £30k per month fitness studio whilst doing zero coaching hours This week is all about adding systems into your business to 1 step away and let the business run by itself 2 be able to make your life easier by having systems &...
There Are Sales in Your... This week has been all about pivoting your business We started off with Greg, he came on and talked all about transitioning his Yoga business during Lockdown and how he came out the other side 🧘🏻♀️ Yesterday, I shared an insight into how...
Guest Interview: Greg Weeks on How To Pivot In Your Fitness Business Greg came on to share his experiences with Pivoting his face to face yoga business to online Plus he goes into detail on how he's transitioned back to face to face but also kept it online So, if this...