Why Creating Your Niche is Key
This week has all been about getting started in the fitness industry
Karl Muir came on and talked about how to get qualified, get your documents & your first clients in ?
Yesterday we shared 5 tips on how to get the ball rolling
Today though, I want to share with you what’s working for us
We’ve talked about this topic a few times now
And it’s really understanding who you want to work with
When I first started I worked with anyone and everyone
And the issue was, I never had a specific message to make it clear and obvious who I work with
My posts never spoke to anyone ?
Never pulled the right type of person in
So you need to figure out who you like working with
And who you can get the best results with ??
Because once you have those 2 covered you then need to move into creating that story for yourself
For example, I decided I needed to pick a niche
We started by working with over 30’s ladies in small groups
Obviously I was 24, male, and I’ve never had children
So I didn’t know what they were going through
I had to create a story they could relate to and resonate with
The story was simple ⬇️
I decided DKnine was all set up based on what my mum wanted
She worked full time
Had 4 children
She always did everything for us
Never had any time for herself
Because I knew my target audience could relate to this and they would want these results for themselves
So that is what’s working for us!
We’ve now had our gym up and running in Cardiff for 2.5 years
And it’s specifically for busy over 30’s ?
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