They won’t buy as it’s too cheap 🤯
This may be the craziest thing in the world
And there has to be a name and reason for it
But there are people out there who won’t buy because it’s too cheap
So if you don’t have an up-sell or down-sell
Then stop reading this and go and create them
Here is why…
Say your price is £150 for the month
For the average person that is an okay price, when you show them value and they trust you enough
For others, they just don’t feel comfortable paying that amount when they have just met you and a cheaper alternative or a down-sell is what they need first
Then you have people who are ready to pay more for the best
Your up-sell prospects
These are the people who don’t want the average programme and want to pay more for a better, more exclusive service
So if you are reading this and only have 1 price
Then stop, put down the phone or close the laptop lid
Go get a bit of paper and figure out what you can offer as a down-sell, lower cost
And what you can offer as an up-sell, higher cost
Then when that next person who is in front of you just isn’t ready to commit, let them know about the down and up-sell you have to close that sale
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