This may be the craziest thing in the world

And there has to be a name and reason for it

But there are people out there who won’t buy because it’s too cheap

So if you don’t have an up-sell or down-sell

Then stop reading this and go and create them

Here is why…

Say your price is £150 for the month

For the average person that is an okay price, when you show them value and they trust you enough

For others, they just don’t feel comfortable paying that amount when they have just met you and a cheaper alternative or a down-sell is what they need first

Then you have people who are ready to pay more for the best

Your up-sell prospects

These are the people who don’t want the average programme and want to pay more for a better, more exclusive service

So if you are reading this and only have 1 price

Then stop, put down the phone or close the laptop lid

Go get a bit of paper and figure out what you can offer as a down-sell, lower cost

And what you can offer as an up-sell, higher cost

Then when that next person who is in front of you just isn’t ready to commit, let them know about the down and up-sell you have to close that sale

David ?