1 Simple Change.. Halved The Coset Per LEAD ?
We run Facebook Ads for a lot of different fitness business across the world
From small PT studios to massive commercial gyms
And what we need from all of them… is a Front End Offer
A hook to advertise to get prospects interested and leaving their details with us
Most of these hooks are short…
28 Days, 30 Days, 4 Weeks & 6 Weeks
Now there is a number of benefits as to why we do this, but first ?
We have been working with one client who runs a 12 week Front End Offer
It’s what they have been doing for a few years now and getting good success with the programme
Unfortunately, the cost per lead was always high
We had a chat about the Front End Length
And decided to reduce the initial offer to just 30 Days
Fast forward a week of running these ads, the price per lead has halved ?
Now remember I have my own Fitness Business
I was a trainer first before setting all this up so I know how long it takes to get real results for your clients
And this is a BIG BUT…
Your prospects don’t have 12 weeks to wait to drop 2-3 stone
They want it done in a matter of weeks
12 weeks or 3 months is also a very long time
Especially this time of the year
In the next 12 weeks, we will have completed Christmas, the new year and heading towards March ?
These are the things that go through your prospects mind
Plus the price of a 12-week programme is going to be a big number
Now I don’t want you to stop the 12-week if that is what you run, I just want you to frame it differently or change your Front End Offer
We run 6-week programmes
A lot of our Facebook Ads Management clients run 30-day programmes
First… let’s start with PRICE
✅ A shorter Front End Programme is going to cost a to less compared to a 12-week programme
✅ 30 days – 6 weeks will be more manageable for someone to commit to initially
✅ Smaller results feel much more possible in a shorter period of time
All these things are what goes through the mind of your prospects
So if you do run a 12 week, then offer them the first 4 weeks first
Keep the commitment low
The expectations high
Then move them on the rest of the programme after they have done the initial Front End
The simple saying is…
Offer what they want, Deliver what they need ?
Ps… who is coming on the FitPro Tour next week?
We are going to be visiting Liverpool, Manchester & Birmingham ?
If you have no idea what I am on about, go check out my Facebook or drop me a message 🙂
Menopause is a time when many women start to experience a decline in their overall health. This can be due to a number of factors, including hormonal changes, lifestyle choices, and the aging process. As a woman, you should use this as a reminder that you must take...
Having kids can be one of the biggest joys in life, but it can also be one of the biggest time-suckers. Suddenly, you have to juggle work, family, and social obligations, and it can be tough to find time for yourself. If you're a busy parent who's struggling to find...
It's not a hidden fact that going to the gym has multiple benefits. Some of these benefits are immediate, while others take time to develop. Nevertheless, each and every benefit is worth reaping, whether you're looking to improve your physical health, mental...