We run Facebook Ads for a lot of different fitness business across the world

From small PT studios to massive commercial gyms

And what we need from all of them… is a Front End Offer

A hook to advertise to get prospects interested and leaving their details with us

Most of these hooks are short…

28 Days, 30 Days, 4 Weeks & 6 Weeks

Now there is a number of benefits as to why we do this, but first ?

We have been working with one client who runs a 12 week Front End Offer

It’s what they have been doing for a few years now and getting good success with the programme

Unfortunately, the cost per lead was always high

We had a chat about the Front End Length

And decided to reduce the initial offer to just 30 Days

Fast forward a week of running these ads, the price per lead has halved ?

Now remember I have my own Fitness Business

I was a trainer first before setting all this up so I know how long it takes to get real results for your clients

BUT….

And this is a BIG BUT…

Your prospects don’t have 12 weeks to wait to drop 2-3 stone

They want it done in a matter of weeks

12 weeks or 3 months is also a very long time

Especially this time of the year

In the next 12 weeks, we will have completed Christmas, the new year and heading towards March ?

These are the things that go through your prospects mind

Plus the price of a 12-week programme is going to be a big number

Now I don’t want you to stop the 12-week if that is what you run, I just want you to frame it differently or change your Front End Offer

We run 6-week programmes

A lot of our Facebook Ads Management clients run 30-day programmes

First… let’s start with PRICE

✅ A shorter Front End Programme is going to cost a to less compared to a 12-week programme

✅ 30 days – 6 weeks will be more manageable for someone to commit to initially

✅ Smaller results feel much more possible in a shorter period of time

All these things are what goes through the mind of your prospects

So if you do run a 12 week, then offer them the first 4 weeks first

Keep the commitment low

The expectations high

Then move them on the rest of the programme after they have done the initial Front End

The simple saying is…

Offer what they want, Deliver what they need ?

David 🙂

Ps… who is coming on the FitPro Tour next week?

We are going to be visiting Liverpool, Manchester & Birmingham ?

If you have no idea what I am on about, go check out my Facebook or drop me a message 🙂