Stop wasting your money ?
I have been on a few calls today with potential new Facebook Ads Management clients
And there are questions that get asked all the time
The main one being how much do I need to spend on Ads❓❓
So here is a super quick guide to not wasting your money when it comes to Facebook Ads
For most of the clients we work with, I tell them that they won’t need to spend much more than £10 per day on Ads
The cost per lead in the UK is around £3.50-£4.00
In the US it’s around the $5-$6
And Australia closer to the $7-$8 per lead
So if they spend £10 a day here in the UK, that should deliver them a minimum of 2-3 leads a day ?
Obviously, if the cost per lead is less, then you will get more leads
So the next time someone tells you that you need to be spending £20, £30, or even £60 a day on leads
Think about your cost per lead
As £60 a day at £4 per lead is 15 leads in one day
Even my team would struggle to keep up with that many leads each day
It is always better to have fewer leads that you can chase and make the most of ?
The next big number to keep in mind is the cost per sales
This is the amount of money you have spent on Ads to make 1 sale
The UK average is around £30-£40 per sale
So if you spend £10 a day in the UK, that’s £70 a week
That should be 2-3 new SALES each week ?
Again, if you are super hot at chasing these leads and good at making sales the cost per sale will come down
Let’s go back to that person who told you to spend £50 a day on ads
That would be a sale a day, AMAZING right ❓
Wrong… that £50 gives you 12 new leads a day that you have to phone and text and book in for a consultation
You would then be doing say 3-4 consultations a day
While also running sessions, managing current clients, running your business and everything else that goes on in your life ?
Never going to happen right❓
Don’t be that person
Be smart, know your cost per lead and cost per sale
And grow at a decent pace ?
Remember £70 a week should bring in 2-3 sales ?
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