NEVER do this one thing with Fb Ads
When it comes to Facebook Ads, we want the cheapest possible lead right
And this is massively dictated by the number of competition you have in your area
The competition I am on about is not gyms or other fitness business
But other business running Facebook Ads and targeting the same type of prospects as you
Now each Facebook Campaign type targets different types of people
For example “Traffic Campaigns” target people who want to visit a page
Whereas “Conversions Campaigns” target people who are more likely to opt-in going to from a landing page to a thank you page
So if your cost per lead for a conversion advert is expensive, then you should consider using Facebook LeadAds
As a good reason for the expensiveness could be that there are a lot of other people advertising on Facebook targeting prospects with a conversion type of advert
Therefore when it comes to you running your own Facebook Ads
You will never want to run 2 conversion campaigns targeting the same type of people
As you will then be forcing both ads to compete against each other and increase your cost per lead
Here is what we do for DKnine Fitness
We have a LeadAd campaign running to give away a free leads magnet
We have a Conversions campaign running to generate interest in the 6 week programme
We have Post Engagement campaigns running to increase awareness in the business
Meaning none of the campaigns are ever competing in the sale market place
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