This week is all about building a connection with clients, keeping them long-term and having them as an excellent referral machine 😎
On Monday we had Paul Oldham shared his experiences within his fitness business to keep his clients long-term even through lockdown
Yesterday we looked at 5 things we do to keep our clients staying with us as long as possible
Today though, we’re talking about What’s Working right now for us at DKnine
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So far, when it comes to client retention we’ve spoken all about rewarding them, buying new equipment, organising events, sending birthday cards etc
But the one thing that makes the biggest difference is the foundation we build when someone joins us
When someone joins us, its a 6-week programme
We know during this time we can get them great results 😎
It’s long enough to get results, but not so long they achieve everything & leave
Over that 6 week period, we space everything we give them out
We build them up slowing 🔥
So they don’t get overwhelmed by everything all at once
Weeks 1-5 are all about a slow build
Starting with them simply showing up, moving onto setting smaller goals, tracking nutrition, a gifted t-shirt and so on…
And then at the end of the 6-weeks is when we do the measurements, weight and set some future goals
By the end of the 6 weeks, they feel comfortable in their environment and motivated to continue
It’s all about making them feel welcome and not out of their depth
David 🙂
