5 Ways To Keep Your Clients For Longer

Time To Read: 3 minutes

This week is all about how to build that relationship and keep clients long-term 

Yesterday, Paul shared his experiences and what he does within his own fitness business to build strong relationships, keep clients through covid and beyond

Today I have 5 things that we do at DKnine to keep our client retention high 😎

But…before we do dive in

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Let’s dive in ⬇️

1️⃣ Re-set The Goal Posts 

When a client joins initially, they have a goal for their 6 weeks

The 6 weeks is up, they’ve stayed an extra couple of months and now it’s time to re-set their goals 

Every quarter we have a chat with a client about working towards a different target 

Maybe they have a holiday coming up, a challenge, a charity event 

This way they are always striving for more 

2️⃣ Core Values & Acknowledgements 

This is something we work hard on 

Everything we care about, and how we interact

We want to make sure we know about their families and pets 

So if its a quiet session we can have an in-depth conversion 

Whats going on in their lives, their family life, how their weekend was 

Then, the following session we can follow-up 

The moment you remember something small like that, the moment they feel really cared for 

3️⃣ Don’t Kit Your Studio All At Once

When we started, we didn’t have loads of money, we borrowed 

And year on year we’ve been replacing equipment, updating it and just getting more and more in 

This has actually worked out well. We can keep clients excited about the new equipment on the way 

We are constantly growing and improving and clients LOVE to see it

4️⃣ Social Events

Most of our clients don’t have much of a social life outside of work and family 

So we create events 

We ask them what they want, and we organise it 

Meals out, bowling, go-karting, yoga, pilates

This is a great way to get people making friends inside and outside of the studio 

And that will in turn keep them with you for longer 

5️⃣ Rewards & Surprises 

When a new client joins us, we send them a postcard 

They wake up one day and have a card from us thanking them for joining the programme 

That’s a surprise they were not expecting 

We also send birthday cards and presents 

We donate to their charity events coming up 

If someone in the family has been ill, we send a card 

These are just small ways to show your clients you’re more than just a gym ❤️

⬇️ ⬇️ ⬇️

All of these things keep people invested and bonded with your fitness business 

And these are 5 things we do to keep our solid client base ⭐️

David 🙂 

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