How To Work Out If You Should Be Running Facebook Ads πŸ€”

Time To Read: 3 minutes

There is kind of a nack to running successful ads on Facebook

βœ… first you need a hook

βœ… then the copy needs to be written in a specific way

βœ… images/video also have a big role to play

πŸ‘†πŸ‘†πŸ‘† this is what get you the leads

If you need support & our ‘copy & paste’ copy & ads set up, then head over to –>>

Now you have leads coming in, Facebook is going to be chucking a LOAD of numbers at you, including things like

πŸ“ˆ reach

πŸ“ˆ impressions

πŸ“ˆ clicks

πŸ“ˆ cost per lead

βž• much, much more

& yes, they all have a role to play in getting you the leads you need

But it’s just part of the whole equation

You see the biggest & most important number you should be focusing on is…. πŸ₯


Which is total ad spend (divide by) total sales

So if you spend Β£50 on Facebook & make 1 sale, your cost per sale is Β£50

If your programme is Β£100 & it costs you Β£50 to make a single sale, then your up Β£50

On the flip side, if your programme is Β£25 & it costs Β£50 to make a single sale, then your down Β£25

This then takes us onto the final important number you need to know…

Client Lifetime Value, the average length of time a client stays with you (times) your monthly membership

If a client stays with you on average 10 months & you charge Β£50 a month, the client LTV is Β£500

Bringing it all together we have the

πŸ€“ Cost per sale (Β£50)

πŸ€“ Client LTV (Β£500)

πŸ’° Total expected profit = Β£450

So… Should you be running Facebook Ads, Google Ada, YouTube Ads or any sort of paid advertising for your fitness businesses?

If you do the quick equation above & it makes profit, then YES πŸ’ͺ

Now the part between generating the leads & making the sale is going to be the hardest part

Chasing these leads down, calling, texting & emailing

Then either selling directly on the phone or booking them in

Getting this right WILL bring the cost per sale down

& this is why we created LeadDec to make sure you never miss a lead again

You can check out LeadDec here –>>

You got this πŸ™Œ

David πŸ™‚

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