There is kind of a nack to running successful ads on Facebook

✅ first you need a hook

✅ then the copy needs to be written in a specific way

✅ images/video also have a big role to play

👆👆👆 this is what get you the leads

If you need support & our ‘copy & paste’ copy & ads set up, then head over to –>> www.TheFitProPortal.com

Now you have leads coming in, Facebook is going to be chucking a LOAD of numbers at you, including things like

📈 reach

📈 impressions

📈 clicks

📈 cost per lead

➕ much, much more

& yes, they all have a role to play in getting you the leads you need

But it’s just part of the whole equation

You see the biggest & most important number you should be focusing on is…. 🥁

Your COST PER SALE

Which is total ad spend (divide by) total sales

So if you spend £50 on Facebook & make 1 sale, your cost per sale is £50

If your programme is £100 & it costs you £50 to make a single sale, then your up £50

On the flip side, if your programme is £25 & it costs £50 to make a single sale, then your down £25

This then takes us onto the final important number you need to know…

Client Lifetime Value, the average length of time a client stays with you (times) your monthly membership

If a client stays with you on average 10 months & you charge £50 a month, the client LTV is £500

Bringing it all together we have the

🤓 Cost per sale (£50)

🤓 Client LTV (£500)

💰 Total expected profit = £450

So… Should you be running Facebook Ads, Google Ada, YouTube Ads or any sort of paid advertising for your fitness businesses?

If you do the quick equation above & it makes profit, then YES 💪

Now the part between generating the leads & making the sale is going to be the hardest part

Chasing these leads down, calling, texting & emailing

Then either selling directly on the phone or booking them in

Getting this right WILL bring the cost per sale down

& this is why we created LeadDec to make sure you never miss a lead again

You can check out LeadDec here –>> https://leaddec.com/

You got this 🙌

David 🙂