Hard Truth About Facebook Ads
What the Facebook Ad Gurus don’t tell you…
There seems to be this thing from all these so called Facebook Ads about the number of leads they can deliver you
There was one advertising on Facebook that he sent one of his clients 500 leads in 1 month
Now somebody who doesn’t know how Facebooks ads work
Would probably think…. WOW that guy is a genius at getting that many people
Yet to someone like me, who does this all the time
I think wow!!! He has killed that business moving forward. Here is why….
If you have tried chasing a lead, you will know it is REALLY hard
Somedays everybody will answer and book in. Other days, not a single person will answer the phone
So take this picture for example
In 3 days, I sent this client 11 leads
Or 4ish leads a day
Say you coach all day, then you have to call 4 today
None answer but you get another 4 tomorrow… Thats 8 leads to contact
Then another 4, making it 12 leads to contact
It’s going to hard trying to keep up chasing these leads right, but possible
Each lead has cost this client £2.18
So over the course of a month, if we keep this up at 4 leads a day at £2.18
This client will have spent £337.20
Having contacted more or less every single one
Now let’s go with this so called genius Facebook Ads guy
He sent this one client 500 leads in 1 month
That’s 16 leads a day on average
And say each lead costs the same as we can get them… it would have cost them £1400 for all the leads
What I am trying to say it….
There is no point chucking as much cash as you can afford into ads if you can’t keep up with the leads
Because if you don’t contact them back, they will remember
They won’t want to apply again
Costing you leads and sales in the future
So my biggest tip is…. Keep ad spends down, keep on top of the leads and scale when ready ?
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