Making the most of each lead ?
Yesterday I did go in quite hard on just wasting money when it comes to Facebook Ads
Today I want to give you a bit more of an insight as to what you NEED to be doing with each lead
Even if the lead cost you just £1.50 or £20
You need to make the most of it
After all…. YOU HAVE SPENT THAT MONEY
Not making the most of each lead, is almost as bad as just chucking your money into the bin
Your just wasting money for no reason at all
So here are a few things to consider
Each lead NEEDs to be added to your email data base, your email marketing software
Then sent daily, weekly or even monthly newsletters to start building that ever important KLT
The more the lead Knows, Likes & Trusts you, the better chance you have of them reaching out to you
Next we have the contacting…
The minute that lead drops into your inbox, you NEED to be contacting them right away
Not waiting 20 minutes or even 6 hours
I mean right away… While it is still fresh in their minds
Call them ? If they don’t answer drop them a text
Then the next day… Call them and drop them a text
The same the next day, and so on until you think that’s enough
I want a minimum of 3 attempts to phone them
And 3 different worded text messages
As they may be busy now, but that text will always be on their phone
Staying with texting, once a month you NEED to be sending out a broadcast text message to all your leads
Don’t think yeah, great idea David… JUST DO IT!!
Now we move onto the more tactical side of lead chasing
We put their name into Facebook and add them as a friend
If they accept, we start that conversation from there ?
We make the most of each lead we get… And so SHOULD YOU!!
After all, you have spent that money
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