Yesterday I did go in quite hard on just wasting money when it comes to Facebook Ads

Today I want to give you a bit more of an insight as to what you NEED to be doing with each lead

Even if the lead cost you just £1.50 or £20

You need to make the most of it

After all…. YOU HAVE SPENT THAT MONEY

Not making the most of each lead, is almost as bad as just chucking your money into the bin

Your just wasting money for no reason at all

So here are a few things to consider

Each lead NEEDs to be added to your email data base, your email marketing software

Then sent daily, weekly or even monthly newsletters to start building that ever important KLT

The more the lead Knows, Likes & Trusts you, the better chance you have of them reaching out to you

Next we have the contacting…

The minute that lead drops into your inbox, you NEED to be contacting them right away

Not waiting 20 minutes or even 6 hours

I mean right away… While it is still fresh in their minds

Call them ? If they don’t answer drop them a text

Then the next day… Call them and drop them a text

The same the next day, and so on until you think that’s enough

I want a minimum of 3 attempts to phone them

And 3 different worded text messages

As they may be busy now, but that text will always be on their phone

Staying with texting, once a month you NEED to be sending out a broadcast text message to all your leads

Don’t think yeah, great idea David… JUST DO IT!!

Now we move onto the more tactical side of lead chasing

We put their name into Facebook and add them as a friend

If they accept, we start that conversation from there ?

We make the most of each lead we get… And so SHOULD YOU!!

After all, you have spent that money

David 🙂