Guest Interview: Becoming a Brand That Fits Your Audience Needs w/ Paul BoothGuest Interview:

Time To Read: 3 minutes

This week’s guest interview focuses on all things 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 and being the go-to business for your target audience.

We’re joined by none other than Paul Booth, a former drug-busting member of the British Royal Navy who went on to build a highly successful 7-figure sports supplement brand solely through social media traffic!🤯

Paul’s journey to becoming a successful business consultant is a fascinating one. He felt restricted and wanted to explore his passions beyond the military.

Initially, Paul thought his passion was in the fitness space, and he launched a sports supplement brand. Within just 9 months, the brand won 4 Men’s Health awards and was associated with A-list celebrities and elite athletes. The brand’s success was due in part to Paul’s ability to build connections through social media, particularly Twitter. The brand turned over a remarkable 1 million USD in revenue.

Unfortunately, as quickly as it grew, it collapsed. But Paul saw it as a valuable learning experience, and his friends and business associates began to take notice. They wanted to know how he went from a military guy with no business experience to turning seven figures with a brand in under three years.

Since then, Paul has helped over 200 brands start, launch, and scale. He has built three six-figure plus agencies and currently has a six-figure mastermind running. One of the recent brands he helped from day one was acquired for just under 100 million USD.

Paul’s success lies in his ability to simplify complex processes and focus on the strategies that get the biggest results. He dislikes massive complexity and believes that everything should remain simple. Paul’s simple strategies often get the biggest results. He loves helping people solve problems that equal revenue increases!

Watch the episode here

…or listen on Spotify or Apple Podcasts

➜ Follow Paul Booth on Instagram:

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