This week has been all about generating additional income

Today I want to talk about a key foundational thing we all need to be aware of

On Monday we had our guest interview, chatting with Sean Salinger about his experiences running workshops

Tuesday, we gave you an extra 4 ways to generate revenue for your business…from merchandise to retreats

Yesterday we shared with you what’s working for DKnine fitness right now
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Today we want to talk about key numbers you need to know to bump up the value of that particular client

Whats that? Your life time value of a particular client ??

If you’re new to this industry you may not know this until you’ve been running 18 months to 2 years

And what I mean by this is…

When a client jumps on board, how many months are they going to stay with you before they leave

Whatever you average is, try to figure out why they lost their motivation at that point

What made them these clients all stop turning up around a similar time?

Once you know this, build something in to keep them coming around this point, to stay an extra 3-6 months

This will make a huge difference as you won’t have to generate so many new clients

For example,

When we run FB Ads we may spend £30-£50 to make one sale

Yes, your sale may be £100 and you make a £50-£30 profit but any extra months they spend with you is more profit

Plus you dont have to spend more money on ads trying to find new clients every month

So, go figure out the average lifetime value of your clients

And try to work on improving this ??

David 🙂