3 Different Ways To Run Your Facebook Ads

Time To Read: 3 minutes

This week has been action-packed

➡️ We’ve looked at creating a marketing calendar
➡️ We’ve looked at 5 different ways to generate leads from paid to organice
➡️ And we’ve considered whats working when it comes to creating 1 single landing page

Today, I’m diving into some Facebook ads stuff!

Specifically, 3 different ways you can run your ads:

1️⃣ Conversion ads
You send people to your landing page, you collect their name, email & phone number and they land on a thank-you page telling them exactly what will happen next

The quality of lead from this is generally good, it’s taken a couple of clicks to get there and they’ve manually typed all of their info in

However, this does require you to set up a landing page, thank you page AND get those pixels sorted 😉

2️⃣ LeadAds

Facebook collects peoples details for you AND it pre-populates peoples information

The trouble is, sometimes their info can be incorrect, or it’s too easy for people to fill in..and the quality of the lead can be very poor 🥲

So what we do is add in some additional questions. For example:

‘How serious are you about making a change?’
‘Are you ready to start in the next 7 days’
‘Are you ready to invest time, money & energy into this programme’

3️⃣ Messenger ads

They’re connected to manychat, the lead simply selects ‘learn more’ and answers a couple of qualifying questions that we have set up to run automatically

Once they’ve answered these and qualified themselves..we’re ready to have a chat with that lead via Fb messenger

⬇️ ⬇️ ⬇️

Have you tested all 3 of these options? No?

Make sure you keep trying different things to see what works best for you and your business 💪

David 🙂

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