This week has been action-packed
➡️ We’ve looked at creating a marketing calendar
➡️ We’ve looked at 5 different ways to generate leads from paid to organice
➡️ And we’ve considered whats working when it comes to creating 1 single landing page
Today, I’m diving into some Facebook ads stuff!
Specifically, 3 different ways you can run your ads:
1️⃣ Conversion ads
You send people to your landing page, you collect their name, email & phone number and they land on a thank-you page telling them exactly what will happen next
The quality of lead from this is generally good, it’s taken a couple of clicks to get there and they’ve manually typed all of their info in
However, this does require you to set up a landing page, thank you page AND get those pixels sorted 😉
2️⃣ LeadAds
Facebook collects peoples details for you AND it pre-populates peoples information
The trouble is, sometimes their info can be incorrect, or it’s too easy for people to fill in..and the quality of the lead can be very poor 🥲
So what we do is add in some additional questions. For example:
‘How serious are you about making a change?’
‘Are you ready to start in the next 7 days’
‘Are you ready to invest time, money & energy into this programme’
3️⃣ Messenger ads
They’re connected to manychat, the lead simply selects ‘learn more’ and answers a couple of qualifying questions that we have set up to run automatically
Once they’ve answered these and qualified themselves..we’re ready to have a chat with that lead via Fb messenger
⬇️ ⬇️ ⬇️
Have you tested all 3 of these options? No?
Make sure you keep trying different things to see what works best for you and your business 💪
David 🙂