This week has been all about generating leads, keeping the client happy, keeping staff motivated and more 💪
Specifically:
➡️ We’ve looked at creating a marketing calendar
➡️ We’ve looked at 5 different ways to generate leads from paid to organic
➡️ We’ve considered what’s working when it comes to creating 1 single landing page
➡️ And yesterday we looked at different types of Facebook ad campaigns
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Today, I want to look away from the typical hard sell and look at a different form of advertising
This will only work if you have 150+ clients 💪
If you’re only a smaller fitness business with let’s say 50 clients you probably don’t need this
We’re all used to direct sales..you ask someone to register interest or learn more and push them to a sale
What we’re talking about today is awareness advertising …ever been browsing your social media and seen an advert from a well-known brand?
No link to buy, just a reminder that they exist!
They are spreading awareness of their brand 🤓
So, if you are moving forwards and you’re building that client list
You definitely want to consider awareness advertising
Go and do a lunch & learn at a local business
Go in & share with their staff how they can be fitter, healthier & stronger
No selling, just a general chat 😁
Or reach out to a local newspaper, run a charity event
No direct sales, just getting your brand out there!
Then, one day when they’re ready…they will come straight to you
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Want to know more about the Fitness Business Eco-System?
Head here: https://fitnessbusinessecosystem.com/
David 🙂
