This week is all about business development and growth
On Monday Josh shared his experiences setting up multiple businesses 😎
On Tuesday, we shared 6 steps for building an eco-system into your fitness business ✅
Wednesday we talked all about marketing plans and how important they are 👍
And today I want to focus on one more way of doing things
And its all based on coco cola as a business 🤓
You see….you never actually see their adverts
But when they do decide to work in a new country
They polarise the area with ads 😝
They run a lot of ads, with a huge spend 💰
So if you’re just starting up
➡️ Step 1 – Polarise Your Audience ⬅️
If you move into a new location
Take control of that audience
Say you normally spend £10-£20 a day on ads
You want to go in hard, spend £50-£100 a day for the first 3-14 days 💸
This way, you blow all of the other competition out of the way
Spend more than them!
Get your ads at the front of everyone’s mind
Plus, you will have LOADS of leads
So if you’re good at chasing and selling 📞
This is perfect
➡️ Step 2 – Awareness Ads ⬅️
You never see sales adverts
You see them sponsoring sport ⚽️
You see the Christmas truck 🚛
But you never see ‘come and buy this’
You see, they’re running brand awareness ads
When you go into a shop, you recognise their bottle 🍾
And this is what you need to do for your fitness business
You don’t need to spend massively
You just need a small amount like £2-£5 a day on awareness ads
Once they keep noticing your business
Via blog posts, testimonials etc
When they’re finally ready to buy
They will come straight to you! 😎
David 🙂
