Your funnel better be ready!
The end of the year is fast approaching
Which means only 1 thing…
The world suddenly goes crazy about fitness
For us Fitness Business owners, this is the time to cash in ?
This means we need to be ready
And your Lead Generation Funnel 100% oiled and ready to deliver
Let’s get started…
It all starts with the Facebook Ad
** Actually, wait before we get started, all of this with step by step video guidance can be found in the FitPro Portal 😉 **
Facebook is still by far the cheapest way to generate leads for your fitness business
They are coming in for around £3.50-£4.00 on average in the UK at the minute
Which means if the copy and image/video in the advert is good, you can be getting 2-3 leads in a day for just £10
Next, we send these prospects to a landing page to collect their details, this can either be with e Facebook Lead Ads form or to a landing page software like LeadPages of ClickFunnels
Now I know some of us would rather much warmer leads, but January really is the time to chase every single lead
So make sure you collect name, email & phone number
From here we then send these leads to an application form that has no more than 10 questions
The more questions you have, the less leads you will get
There also needs to be a price question that lets them know the price
The final step of the process is going to be different as its January
Usually, you would have a call scheduling or what happens next page
This month though, we need to be ready to collect all the leads that are ready to go right away and super determined to just get started
This means we would stick a payment page directly after the application form to give them the chance to just pay right there before you even phone them or book them in for a chat
Remember the new year drives everyone fitness and health mad
These people are going to be super warm and ready to go
Which means we need to make the funnel as easy to navigate as possible
Giving the prospects the best chance of completing the whole process as easily as possible
Plus you NEED to be 100% ready to go to chase these leads and make the sales
Even if that means dragging family members in to help call these leads and book them in
Have a simple call script to ask them a few qualifying questions then book them in for that consultation
Once they are booked in, make sure you text them the day before to remind them that they have booked in
And finally, please make sure you are ready to take payment of any kind, you don’t want to have done all this hard work to then struggle to actually take their payments
There may or may not be a post tomorrow as I am travelling back up to North Wales for Christmas!
If there isn’t, have a Great Christmas and I will see you on the 26th
Ready to start generating leads for the new year
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