Why your numbers…. just don’t lie

I am on a mission at the minute, and part of that mission is to read a book

➡️ Check it out on my profile: https://www.facebook.com/photo.php?fbid=2181142788809657&set=a.1427098457547431&type=3&theater ⬅️

The book is called The Ultimate Blueprint for an Insanely Successful Business

From the first intro chapter, I have a good idea to where the book is going to take me

And this is something you should be 100% focusing on too

The book is on about tracking your finances

This led me to post in “The Portal” about what number they need to be focusing on when it comes to generating new clients from Facebook Ads

So here is an in-depth guide for you too 🙂

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First, we are running Ads to a landing page, using the “Traffic” campaign

The first number we are looking for it “Cost Per Click”

The amount you have to pay for someone to click the link to go to the landing page

Now all depending on the avatar you are targeting, your “Cost Per Click” could be completely different to mine

Most of our Facebook Ads clients target very similar audiences, which is the “Over 30’s” market. Therefore, anything under say £0.45 per click is decent at the minute.

? As I said, this comes down to your target audience. Keep track and you will start to work out the average. Then your aim is to simply keep it below or around that number ?

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Next, we have the “Cost Per Optin”, this is the cost to get someone to put in their details or optin on the landing page

? Again, depending on your avatar this may be a lot different. We aim for £4 or less ?

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Then we take people to an Application From once they optin. Therefore the next number we need to track is the “Cost Per Application Form”

? This is a hard one, therefore if we can get 1 application form per £12 spent. I would be happy ?

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Up next is the “Cost Per Sign Up”. The is the total amount of money you have spent to get 1 person to sign up.

This start to move away from the FB Ads and focuses more on what your sales skills and follow up is like

? I have one client who is averaging around £25 per sign up ?

So in simple terms, they are spending around £25 on Facebook ads, to get someone to sign up for their £99 FEO

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Next is less money and more service offered

We then focus on the number of “clients that carried on after the FEO”

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And finally, the “average length of a client” is the last thing we focus on.

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By simply tracking these number, not only do we know which part of the system/funnel is letting us down

But we can quickly make changes to monitor and improve these areas

For example is the cost per click it low, but optins are expensive, then we need to look at the landing page

Or the cost per click is low, the optins are low, but the application cost is high, then we need to look at the application form

Start tracking these number and the holes, leaks, and part of the system that is letting you down will become super clear

David 🙂

PS… Tracking from the bottom to the top:

➡️ Cost Per Click
➡️ Cost Per Lead
➡️ Cost Per Application Form
➡️ Cost Per Sale
➡️ How Many Stay On After FEO
➡️ How Many Leave After FEO
➡️ How Many Leave Per Month
➡️ Average Length Of Client