Why Storytelling Is Important

Time To Read: 3 minutes

This week has been all about understanding your prospects, clients and really talking their language ๐Ÿ™Œ

On Monday, Tanya shared all of her experiences on this topic, really going into great detail so check it out if you haven’t already

Tuesday was 5 tips on understanding your audience 5๏ธโƒฃ

Wednesday was what’s working when it comes to the front end and long-term ๐Ÿ‘Š

Today is about creating stories ๐Ÿ“š

And this is so important if you are not your target audience

A good example is – ME! ๐Ÿ™‹โ€โ™‚๏ธ

You see, at DKnine

We did over 30s ladies initially

Usually ladies between 35 and 52

Most of them also had kids ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ

When I set this up, I was 25 and I had no children โŒ

There was a huge difference between me and my target audience

So – I had to find a way to get them to trust me and believe in me

I came up with a story โฌ‡๏ธ

I said I wanted to help people just like my mum

She worked full time, cooked, cleaned, but never did anything for herself

And this story resonated with my target audience ๐Ÿฅฐ

I was talking their language

The things they felt, I had seen my mum feel too!

And this really helped my audience get to know me and get to know why I do what I do ๐Ÿ˜Ž

I was building know, like and trust

So start coming up with interesting stories that speak to your target audience

Use them in your social posts, your emails, your marketing

David ๐Ÿ™‚

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