Understanding your prospects, your clients and their language is KEY so you can create a more compelling reason to join and a more compelling service to keep clients for longer 🙋♂️
Today is an overview of the entire week
Now the best place to start this week is Tanya 😎
Tanya talked all about nailing your niche and speaking their language
She had a wealth of knowledge, explaining how she wasn’t always a FitPro but fell into the industry
She became a coach, she mastered and understood her target audience
And then moved onto working with Fitpro’s
Helping others to develop their businesses 👊
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Following on from that, on Tuesday we gave you 5 things to nail down and understand your audience
Considering the language they use, their environment, where they hang out
So you can create better content and environments for them
Start doing surveys, reading magazines, taking notes during consultations
Anything you can do to improve your service 😀
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Then we use all of this information to create the right front end offer
And then the long-term offer ✅
When someone comes in initially they’re still wary
So what we put together, language, the programme, needs to suit them to a tee
Then, once we’ve convinced them to move long-term
We need to convince them to stay for as long as possible
Putting on events, setting goals, working on mindset, new targets
Keep moving forwards! 🚶♂️
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Lastly, story-telling 📚
Using family members, current clients and prospects information to create compelling stories
For example, I am not my target audience
I am 30+ and male 🙋♂️
So what I learned from my over 30’s ladies and my mum allowed me to create stories
And sell to other prospects 💸
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So that’s an overview of everything we have discussed this week
Plenty of reasons for you to understand your audience so you can resonate with them as much as possible
David 🙂
