An Overview On Understanding Your Prospects & Clients

Time To Read: 3 minutes

Understanding your prospects, your clients and their language is KEY so you can create a more compelling reason to join and a more compelling service to keep clients for longer πŸ™‹β€β™‚οΈ

Today is an overview of the entire week

Now the best place to start this week is Tanya 😎

Tanya talked all about nailing your niche and speaking their language

She had a wealth of knowledge, explaining how she wasn’t always a FitPro but fell into the industry

She became a coach, she mastered and understood her target audience

And then moved onto working with Fitpro’s

Helping others to develop their businesses πŸ‘Š


Following on from that, on Tuesday we gave you 5 things to nail down and understand your audience

Considering the language they use, their environment, where they hang out

So you can create better content and environments for them

Start doing surveys, reading magazines, taking notes during consultations

Anything you can do to improve your service πŸ˜€


Then we use all of this information to create the right front end offer

And then the long-term offer βœ…

When someone comes in initially they’re still wary

So what we put together, language, the programme, needs to suit them to a tee

Then, once we’ve convinced them to move long-term

We need to convince them to stay for as long as possible

Putting on events, setting goals, working on mindset, new targets

Keep moving forwards! πŸšΆβ€β™‚οΈ


Lastly, story-telling πŸ“š

Using family members, current clients and prospects information to create compelling stories

For example, I am not my target audience

I am 30+ and male πŸ™‹β€β™‚οΈ

So what I learned from my over 30’s ladies and my mum allowed me to create stories

And sell to other prospects πŸ’Έ


So that’s an overview of everything we have discussed this week

Plenty of reasons for you to understand your audience so you can resonate with them as much as possible

David πŸ™‚

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