If you have watched any of the YouTube videos or read the emails and posts

You will often see me talking about application forms ?

With the set up being…

Facebook Ad -> Landing Page -> Application form

Applications forms can be key to your whole system if you don’t want to call as many leads or you make it a prerequisite before you call them

So before we go any further, make sure you have a valid reason for wanting to run with application forms ?

The people who don’t want to phone a ton of leads would usually go

Facebook Ad -> landing collecting their name & email only -> Application form

This way you are only phoning people who have completed the application

Giving you potentially a better lead, as they will have an idea of the price

Others would use it as a way to get more details about the lead before they come in for a consultation ?

Now let’s take a typical prospect

They are on the train when they see your advert, they click the link, land on the landing page and enter their name, email and phone

They then get pushed to the application form

The form has like 10 questions, some of them are asking for big answers

The train is busy, it’s loud, they just aren’t in the right frame of mind to complete it ?

This is why I would say roughly 2 out of 10 leads would complete the application form right away

As the form does take time to complete

Other reason people may not complete it is due to the questions being asked, and the price on the form

If you are a higher ticket fitness business, then the price would put a lot of people off as they have only just come across you

This is why once they come a lead, we get an email follow up in place that pushes them back to the application form for the next 5-7 days

These emails are designed to build trust, deliver value and have the CTA to come and complete the application form ?

So don’t think it’s the end of the world if the forms don’t get completed right away

Just keep chasing those leads and make the sales

David 🙂