Why It’s Important To Relate To Your Target Audience

This week has been all about generating content to generate engagement, leads & sales

On Monday, Alex shared what she does for her own fitness business and Fitpro clients when it comes to writing social media and email content 

Tuesday, we looked at 5 things you need to be doing when it comes to social media 5️⃣

Yesterday we talked all about the type of email working for DKnine right now

And today I have a foundational tip for you 😎

One thing I want you to consider is to make sure you write content specific for your target audience

Whether its a post, a poll, a question…whatever

If you work with busy over 30s, don’t start writing about six-packs and Ibiza holidays 🤣

If you’re a Crossfit setup don’t start browsing smoothie recipes for busy mums who want to loose 5 stone 😣

So make sure when you write your content it matches your audience 

This needs to go hand in hand with the image and videos you use 

This way you are sparking exactly the right engagement ✅

David 🙂 


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