What happens when you try and re-invent the wheel…
The simplicity of a wheel is beyond belief
Something so simple
Yet delivers outrageous value
And it’s crazy to think that people still think you can improve a wheel
Yes… you can improve the components that surround a wheel
Such as better grip on a tire
BUT… there is no way to actually improve the wheel
It works so well ?
Why would anyone want to improve it? ?♂️
This is the exact same when it comes to your landing page ?
?And in the case of running ads, it is usually the landing page that lets you down ?
A landing page just like the wheel has one job
A wheel rotates ↻
A landing page collects DATA ?
For us FitPro… name, email, and phone numbers
Wikipedia couldn’t have said it any better ?
“In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.”
It has one purpose and one purpose ONLY
To collect you leads ?️♂️
? There shouldn’t be an exciting strategy from the page
? There should be no reason for them to not leave their details
? It shouldn’t be flashy
? It shouldn’t be complicated
It needs to be just like a wheel
Simple, boring and doing the only thing it was designed to do…
Generate you leads ?
Overcomplicate a landing page ?
And you will PAY big when it comes to the cost per leads‼️
So how do you know if your landing page isn’t working??
It’s by knowing your numbers
If you run a traffic advert, then aim for cost per click to be under 50 pence
If it’s more than 50 pence, you need to work on your ad copy and image
Then wait to see what a lead costs you after they land on your landing page
For me at DKnine, a male lead is around £8, a ladies lead is around £6.50
Run them for a few days and if you can’t get it under £10 then you need to work on that landing page
Test over ?
Or the other option is simple 😉
You come and join us inside The FitPro Portal…
Where we show you step by step how to create a landing page that works
A Facebook Ad that delivers
Plus how to chase the leads
? Your first 30 days are ONLY £7 ?
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