Viewers love CTA’s
Sticking with the website theme we have running this week
Today I want to share with you the simple reason your website isn’t pulling in the leads you want
The first step is to obviously get people to your website
What I want to focus on tho is getting those prospects converted into LEADS 🙌
You see people love to be told what they need to do, it’s the reason millions of people around the world would rather work for someone else
Being told what they need to do to have a simple life
This is the exact same for the prospect you have viewing your website
First let’s start with a clear and obvious message about who you work with
From the minute they land on your website, they need to know they are in the right place
So be sure to call them out as soon as they land
Then we need to guide them to the Call to Actions or CTA
Yesterday I gave you a simple website layout Welcome -> About -> Services -> Success Stories -> Contact
The reason this works is simple, the flow pushes them down towards what you need them to do
Complete the contact form 🥳 On the website though, we need to have a few more CTAs or ways to keep people focused on your brand for as long as possible As a good 50% of viewers will simply be browsing
This means we need to offer them something to keep them on the site or in contact with your funnel
For example a simple 10 page recipe pack that gives them simple breakfast ideas that the whole family will love
To get access they simply need to enter their email and you will send it over You have your first email address 🙌
And this is what makes your website a Lead generating machine
Giving the viewers CTAs to leave their details
And giving you that opportunity to follow up and convert them into a client
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