Tips for a Lead Gen Website ?
Today has been non-stop…
I traveled up half the country this morning
Meeting up with a good friend, James Calderbank
Where we sat and built out a brand new website for his MensHub facility
Drink several cups of tea in the process
And have just made it back down to Cardiff ?
It really is time for bed ?, but before I get my head down
I had to make sure I gave you a few tips on your website
To help get the best possible return
E.g… Generating leads
After all, this is the one place people purposely come and check you out before they get in contact
Leading us perfectly into the first tip
1️⃣ Make it super obvious who the website is for when they land on it
Honestly, your prospect don’t care if you graduated university
While also raising money for a long lost tribe in the amazon
They just want to know that this website is for them
Make it super easy for them to know that the minute they land on your website, that they are in the right place
Welcome them to the website and let them know that you help people just like them get amazing results
2️⃣ Know we have confirmed with them that this website is for them, we only have about 30 seconds to convince them to stay
This is the trust and proof stage that show them that you get results with your clients
They want to know that people just like them have come to you and got results
You will know your market, therefore these success stories, testimonials, case studies have to resonate with the prospect
Build the ever-important KLT
3️⃣ Now you should have peaked their interest
Next, we need to make them hand over their details
This can be done and needs to be done in a few ways
Let’s start with a few CTA to download a FREE Lead magnet
Then add in a few CTA to request more information about your services
Finally, we want to make it super clear where the contact page is
These 3 things are the basics to a lead generating website
** Did you know we give you a complete website course, including templates and downloads inside The FitPro Portal ? **
Here are a few other design and SEO tips you will need to consider
✅ Keep the design, simple, spacey and clean – Nobody likes a mess
✅ Be sure to include a number of keywords on all the pages – for us they would be… Personal Training in Cardiff
✅ Make sure you name all your images – Google will rank your images too ?
✅ Test all the buttons – nothing worse than wanting something that doesn’t work
✅ Upload really big, quality pictures, then get a plugin to compress them – Quality is key to building trust
Actually, that will do for now
If you want a load more knowledge, downloads, templates and everything you could think of about websites
Then come and join us inside The FitPro Portal
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