Over the next 5 days, I am going to break down each part of a Facebook Advert

The exact Facebook ads that I use on my own fitness business, and my Facebook Ads clients

And it all starts with the headline

The first part of the advert a viewer is going to read

Now Facebook Ads are what we call interruptive advertising

The viewer wasn’t looking for the service/product

Which means we need to make your advert stand out from the crowd, and catch the viewers attention

This starts with the HEADLINE ?

The headline needs to talk directly to the viewer

As we just discussed, the viewer wasn’t looking for your service, so the headline needs to call out to the viewer so they know it is for them

For example ‘Over 30’s Ladies WANTED from Cardiff’

If you have set up your targeting correctly ?we will talk about this in the next few days?

Then this headline will instantly grab the viewers attention as you are talking specifically to them

Now, the next part of the headline is 100% a MARKETING trick and something you are going to have to roll with if you want leads

We need to add in a program length‼️

I know you will be saying that you cannot get the results most clients would want in 30 days, 6 weeks or even 12 weeks

But that is what the viewer is looking for

They want to know that they can put a certain time aside, that isn’t too long and achieve something realistic

That why 30 Days or 6 Week programmes are perfect length of time and not too long

So a full headline could look something like…

⬇️ ⬇️ ⬇️ ⬇️

[CALLING] all Over 30’s ladies in and around Cardiff that are looking to completely change the way they look and feel in just 6 weeks.

⬆️ ⬆️ ⬆️ ⬆️

Try it out ?

David 🙂

Ps… tomorrow we talk about words that WON’T get passed the Facebook Ads Rules