The Facebook Ads for FitPro Breakdown
Over the next 5 days, I am going to break down each part of a Facebook Advert
The exact Facebook ads that I use on my own fitness business, and my Facebook Ads clients
And it all starts with the headline
The first part of the advert a viewer is going to read
Now Facebook Ads are what we call interruptive advertising
The viewer wasn’t looking for the service/product
Which means we need to make your advert stand out from the crowd, and catch the viewers attention
This starts with the HEADLINE ?
The headline needs to talk directly to the viewer
As we just discussed, the viewer wasn’t looking for your service, so the headline needs to call out to the viewer so they know it is for them
For example ‘Over 30’s Ladies WANTED from Cardiff’
If you have set up your targeting correctly ?we will talk about this in the next few days?
Then this headline will instantly grab the viewers attention as you are talking specifically to them
Now, the next part of the headline is 100% a MARKETING trick and something you are going to have to roll with if you want leads
We need to add in a program length‼️
I know you will be saying that you cannot get the results most clients would want in 30 days, 6 weeks or even 12 weeks
But that is what the viewer is looking for
They want to know that they can put a certain time aside, that isn’t too long and achieve something realistic
That why 30 Days or 6 Week programmes are perfect length of time and not too long
So a full headline could look something like…
⬇️ ⬇️ ⬇️ ⬇️
[CALLING] all Over 30’s ladies in and around Cardiff that are looking to completely change the way they look and feel in just 6 weeks.
⬆️ ⬆️ ⬆️ ⬆️
Try it out ?
Ps… tomorrow we talk about words that WON’T get passed the Facebook Ads Rules
This week Steve Gordon from Strength & conditioning education comes on to chat about the issues when coaches are wanting to get into business Steve talks all about how the scenes of the fitness industry have changed since he joined, Social Media, different...
Running a successful personal training business and acquiring personal training clients is not easy as most people think. It's more than just being a certified personal trainer. You must also be a good marketer to attract clients and grow your business. Many personal...
How to increase gym member retention? What's harder than getting new gym members? Keeping them. An average person joins a gym with good intentions, but statistics show that most give up within the first few months. It could be anything from a lack of results to not...