The awareness phase is key to warmer leads ?
Earlier today I posted on the Facebook Page about adding a CTA to your posts if you are running awareness ads
When someone asked me what awareness ads where❓
If you are unsure what awareness ads are, or how best to use them…then listen up ?
We spoke last week about how you reach on your Facebook page is going down and down each month
They are saying at the minute that the average post reaches around 4% of your overall page likes
Meaning if you have 100 page likes then only 4 people are going to see that post ?
This is Facebook making you have to pay to play
So what we do, is we boost your post for a tiny budget
This will massively increase the eyes on your post, plus show it to a new audience that don’t know about your business currently
Slowly pushing the number of likes you have on your page up and BOOSTING YOUR AWARENESS
Remember sales is all about KLT
These £1 ads are working your “know” side of the KLT system
What we do then is run Lead Gen ads to everyone that the awareness ads had contact with
For example, if it is a video then we would run an advert to everyone that viewed 20% of the video
These people being targeted are people who already know you, meaning they will be a warmer lead ?
Basically, every time you put a post out on Facebook
Boost it for a £1
Then run a retarget advert to everyone who interacted with the page
Ps… still not sure❓
Then come join us in The FitPro Portal and we will show you exactly how to make this work the best
PPS… love this idea and want even more in-depth Facebook Strategies
Then come join us in The FitPro Portal and we will show you things that will blow your mind
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