The 5 Pages Your Website Needs To Generate Leads

Time To Read: 3 minutes

This week is all about how to get your website set up or how to improve your current website performance to generate more leads

Yesterday I shared a free webinar I ran on the 5 Steps to Launch your Website

Today we’re talking about 5 pages every website needs to generate leads and make sales

Let’s get started…

Page 1️⃣ – the ‘About Page’

When people come to your website they’re here to learn more, see if they trust it and see if what you offer is what they’re looking for

This means they get to know you, your business and how you work

Don’t talk about your qualifications or how good you are on xbox πŸ˜‚

You need to share why your fitness business is right for them

Who you work with, your results, why you work with them πŸ‘‰πŸΌ

So when they’re reading it, they can relate and understand why you set this up, why you get results

It builds trust and delivers value

Turning them into a lead πŸ™ŒπŸ»

Page 2️⃣ – Success stories

You’ve convinced the viewer that they’re in the right place

Now it’s time to add in a success story πŸ˜„

Cover every single angle

Images, text and audio and video

Because people consume in different ways πŸ€“

They could be on their phone, their laptop, from a-far

Plus, consider the type of clients you work with

We work with over 30’s only ⬇️

People come to us for weight loss, weight gain, to tone up

So we cover all of these things in our success stories

So someone can always relate πŸ™ŒπŸ»

Page 3️⃣ – Services

How they can work with you!

This shouldn’t do a lot of talking

You’ve already built their interest πŸ™ŒπŸ»

Now it’s time to be brief and outline what you offer

Outline your various programmes

Don’t include any prices πŸ’Έ

But add a few buttons that says ‘Tell Me More’ for example…

Because it’s time to turn this person into a lead πŸ™ŒπŸ»

Page 4️⃣ – Contact

Perhaps they didn’t feel confident pressing the ‘send me more’ button

Maybe they want to drop you a quick message to find out more πŸ’¬

Everybody knows a website has this page so make it really easy to locate

Make sure you create one and

Keep adding ‘contact us’ buttons on all of your pages linked to itπŸ˜ƒ

Page 5️⃣ – Blog

This is a little different

It’s all about warming up the leads in a different way

Impressing Google and having a place for your viewers to go to before they read the rest of your website

This is a Blog

Google and search engines like fresh, updated websites

If you update your website with a blog every week

This is considered an update βœ…

So when you write you blog, use specific key-words your target audience are likely to type into google

Then hit specific topics they will be most interested in πŸ˜‰

This will help them to develop the know, like and trust and make them more likely to look through your website

Plus, by creating a blog, you can share it on facebook, your email, your social media

That will send people to your blog and therefore your website

This turns your website into a lead generating machine πŸ™ŒπŸ»

So those were the 5 pages you need on your website

If you want to go and check out yesterdays video on the 5 Steps to Launching your First Website

Combine both and you will have a lead generating website

Yesterday we spoke about keeping a website simple, just the 1 page

These 5 things can be done on 1 page

Follow the simple process and steps we’ve discussed

The only thing you should do differently is put the contact at the bottom and the blog just above it πŸ™ŒπŸ»

David πŸ™‚

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