Running Facebook Ads is by far the quickest and cheapest form of paid advertising there is

I could put up an advert right now

And if the right person saw the advert the moment it went live

That could be your first lead for only a few pence ?

Unfortunately, the days of super cheap leads are over ?

These days, they are coming in for around £3.50-£5

And this can vary massively depending on the type of advert you are running ?

Today I wanted to talk more about the second step when it comes to generating better quality leads

After all… nobody wants a load of time wasters right❓

So you are running your ads, collecting their name, email and phone number

The next step is adding in a short application form to find out a little more about the lead and get them to start opening up to you right at the get go

Now all these questions have to super basic to understand and reply too

1: What are you looking to achieve?

2: Why is now a good time to start?

Then we come to a really key question…

Are you PREPARED to invest [amount] in yourself to achieve these goals?

Answer 1: Yes, I am ready, call me up right away
Answer 2: NO!

Give these options, and your application form is officially dead ?

Why❓

Because your put in a negative answer

Just the same when it comes to the sales pitch, we can talk about that another time…

So why is it a negative answer❓

Because getting them to tell you that they can’t afford the programme / course / trial

Means there is no point you even calling them, you have just dug a massive whole that you will really struggle to get out of when it comes to the sale

As you have now put in their head that they can’t afford it

Here is what we do for our ads management clients…

Are you PREPARED to invest [amount] in yourself to achieve these goals?

Answer 1: Yes, I am ready, call me up right away
Answer 2: I would like to come in for a chat first…

This way they know the price, they have told you why they need your help and there is no negatively in their mind that can’t join

Giving you a much easier task when it comes to closing the sale

???

Small things like this can make a massive difference when it comes to making sales and generating leads

David 🙂