Marketing As A Personal Trainer

Time To Read: 3 minutes

Running a successful personal training business and acquiring personal training clients is not easy as most people think.

It’s more than just being a certified personal trainer. You must also be a good marketer to attract clients and grow your business.

Many personal trainers don’t like marketing and feel they shouldn’t have to do it since they are the experts in their field. However, without marketing your personal training business, it will be very difficult to acquire new clients and make your business successful.

In this article, we will be sharing some of the best personal training marketing tips that will help you stand out from the crowd and run a profitable business.

Top personal training marketing ideas

Here are the top 8 personal trainer marketing tips/ideas that will help you get more clients:

1. Do market research for your personal training business

The biggest part of marketing is understanding your target market. This means you need to do some research on who would be interested in your personal training services.

You can start by surveying people in your area or conducting interviews with potential clients. Or you can take inspiration from other businesses in your industry and analyze their marketing strategies.

Once you have a good understanding of who your target market is, you can start creating marketing campaigns that are specifically tailored to them. This will help you attract more clients and grow your business much faster.

2. Become a certified personal trainer

People love working with certified professionals. It gives them a sense of trust and assurance that they are in good hands.

So, if you want to attract more clients, it’s important that you become a certified personal trainer from a reputable organization.

If you already have a certification, make sure to list it prominently on your website and other marketing materials. This will help you stand out from the crowd and attract more clients.

3. Collaborate with other personal trainers and fitness professionals

Whether you are an online personal trainer or an in-person personal trainer, it’s always a good idea to collaborate with other fitness professionals.

You can collaborate with other personal trainers in your area and refer clients to each other. This is a great way to network and build relationships with other professionals in your industry.

You can also collaborate with fitness businesses such as gyms, studios, or online fitness platforms. This can help you reach a larger audience and get more clients.

4. Offer unique and affordable personal training services

A big part of your personal training marketing strategy is to offer unique and affordable services.

There are so many personal trainers out there that it’s important to offer something unique that sets you apart from the rest. Your personal training sessions should be tailored to your client’s individual needs and goals.

In addition, your personal training services should be priced competitively. This will help you attract more clients and grow your business much faster than if you were to charge high prices.

5. Run client referral programs

Your existing clients can bring more business to you through referrals. So, it’s important to incentivize them to do so with a referral program.

A good personal trainer marketing strategy would be to offer your existing clients a discount or free session for every new client they refer to you. This will help you attract more personal training clients and grow your business quickly.

6. Use social media to market yourself

Social media is the biggest platform where you can market your personal training business. It’s important to create profiles on all the major social media networks and to post regularly.

Your posts should be engaging, informative, and relevant to your target market. You can also use social media ads to reach a larger audience and get more clients.

Make sure you share your contact information on your social media profiles so that potential clients can easily get in touch with you.

7. Create a personal training website

A personal trainer marketing strategy is not complete without a website. Your website should be well-designed and easy to navigate. It should also contain all the information potential clients would need to know about your personal training services.

Your share your portfolio, certifications, testimonials, and contact information on your website. You can also use your website to blog about fitness-related topics. This will help you attract more traffic and get more leads.

8. Attend fitness and health expos

And lastly, a great way to market your personal training business is to attend fitness and health expos. These events are a great way to network with other professionals and get your name out there.

Make sure you have plenty of business cards and marketing materials to give out at these events. You can also offer free consultations or sessions to attract more clients.

Try to get as much information and insight as possible. You can use this knowledge to improve your marketing strategy and attract more clients.


So these are the top 8 marketing ideas that you can use to market your personal training business. The fitness industry has a lot of competition so it is important to be creative and stand out from the rest. If you put in the hard work, you will be able to see results. Good luck!

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