How to increase gym member retention?
What’s harder than getting new gym members? Keeping them.
An average person joins a gym with good intentions, but statistics show that most give up within the first few months. It could be anything from a lack of results to not having enough time, but once someone stops going to the gym, it’s very difficult to get them back into the habit.
If you are running a fitness business, then you need to find ways to increase gym member retention. Luckily, there are a few things you can do to keep your customers coming back.
1. Understand the basics of gym member retention
The first and foremost thing you need to understand is what gym membership retention actually is. It is a process or method used by gym promoters to keep the gym customers or members bound to their services.
Most fitness businesses in the fitness industry especially the new ones find it really hard to maintain their customer base which leads to a continuous loss in revenue. In order to ensure that your gym doesn’t suffer the same fate, you need to focus on increasing your customer retention rates.
2. Identify why people might stop going to the gym
To begin with gym member retention strategies, you first need to identify the reasons why people might stop going to the gym. It could be for a number of reasons such as:
- Lack of results
- Loss of motivation
- Pricey membership fees
- Bad customer service, etc.
Once you find the root cause of the problem, it becomes easier for you to work on a solution.
3. Develop a strategy to reduce the number of existing members who stop attending
The next step is to develop a strategy that will help reduce the number of members who stop attending your gym. Here are some of the things you can do for retaining gym members:
1. Set competitive pricing: Affordability is the key when it comes to maintaining customers in the gym. If your membership fees are too high as compared to other gyms in the area, then people will cancel their memberships and join a cheaper option.
2. Offer discounts and deals: Offering discounts and deals on membership packages are a great way to attract new club members as well as keep the existing ones. Add a referral program to your membership deals and offer something extra to those who bring in new members.
3. Improve customer service: Another way to keep your gym members happy is by providing them with excellent customer service. Hire a team of professional and friendly staff that goes out of their way to help the customers.
4. Invest in better equipment: One of the best ways to keep your gym members motivated is by investing in better quality equipment. This helps them reach their fitness goals fast and keeps them coming back for more.
5. Create your gym community: Social media has enabled us to connect with people from all over the world. Use this to your advantage and create a community of like-minded individuals who can support and motivate each other. Add your health club members to the community as well. This way they’ll feel more connected to the gym and help you increase your gym member retention rates.
4. Implement the strategy
Now, this is the hardest part of the process, putting your gym member retention strategy into action.
But if you follow the steps mentioned above, it shouldn’t be too difficult. Just remember to keep your customers happy and motivated and you’ll see a significant increase in your retention rates.
Improving the fitness facilities in your fitness center might cost you some money in the short term, but it’s going to be worth it in the long run. Your gym members will appreciate the effort you’ve put in and stick around for a lot longer.
So take your time but make sure to slowly and steadily implement these changes to see the best results. Good luck!
5. Evaluate the results
Sit back and enjoy the fruits of your labour. But make sure to keep an eye on the results and tweak anything that needs it!
So these are some of the key points that you need to remember if you want to increase gym member retention. Just by following these simple steps, you can easily keep your members happy and coming back for more. And, in turn, this will also help improve your bottom line.