So yesterday we talked about Page Engagement which is the most basic form of using Facebook Ads

It does have it’s reasons for being used, but should’t be your first port of call

Today tho I want to tell you the one you 100% want to revert too if leads is what you need and nothing else works

Facebook Lead Ads

We ran a Meal Plan give away at the start of the year for DKnine Fitness using Facebook Lead Ads

£10 a day was our budget…. We are doing

£0.97 per lead

That a name & email, in exchange for the meal plan. Plus they entered our email marketing campaign and retargeting

[** The whole set up and Ads Copy can be found inside The Portal -> www.TheFitProPortal.com **]

Anyway Facebook Lead Ads is relatively new to the campaign options when you load up ads manager

It has been going about 2 years now, but most people still don’t really know much about it

We use it for 2 things…

The first is for mass lead generation when it comes to give aways

For the simple reason of when someone click on that advert, their details are pre-populated and they don’t have to do anything except press send

Which gives them a lot less hoops to jump through, meaning you will generally get a load more leads than sending people to landing pages

The second is if all other campign type just don’t provide the leads, this one will

Here is the downside…

Because it is so easy for a user to become a lead

You will get a load more time wasters who were just “BROWSING” and are not ever going to be a decent lead

So I would use it with caution

David

PS… Like I said it is great for generating a mass number of leads, so if you are happy to go chasing and you have zero Facebook Ads knowldge I would 100% check it out first

We have a whole Facebook Ads course on how to set up Facebook Lead Ads inside The FitPro Portal, where we give you the copy and step by step video turotials on how to use it

Come check it out —>> www.TheFitProPortal.com