If all else fails…. Use this one
So yesterday we talked about Page Engagement which is the most basic form of using Facebook Ads
It does have it’s reasons for being used, but should’t be your first port of call
Today tho I want to tell you the one you 100% want to revert too if leads is what you need and nothing else works
Facebook Lead Ads
We ran a Meal Plan give away at the start of the year for DKnine Fitness using Facebook Lead Ads
£10 a day was our budget…. We are doing
£0.97 per lead
That a name & email, in exchange for the meal plan. Plus they entered our email marketing campaign and retargeting
[** The whole set up and Ads Copy can be found inside The Portal -> www.TheFitProPortal.com **]
Anyway Facebook Lead Ads is relatively new to the campaign options when you load up ads manager
It has been going about 2 years now, but most people still don’t really know much about it
We use it for 2 things…
The first is for mass lead generation when it comes to give aways
For the simple reason of when someone click on that advert, their details are pre-populated and they don’t have to do anything except press send
Which gives them a lot less hoops to jump through, meaning you will generally get a load more leads than sending people to landing pages
The second is if all other campign type just don’t provide the leads, this one will
Here is the downside…
Because it is so easy for a user to become a lead
You will get a load more time wasters who were just “BROWSING” and are not ever going to be a decent lead
So I would use it with caution
David
PS… Like I said it is great for generating a mass number of leads, so if you are happy to go chasing and you have zero Facebook Ads knowldge I would 100% check it out first
We have a whole Facebook Ads course on how to set up Facebook Lead Ads inside The FitPro Portal, where we give you the copy and step by step video turotials on how to use it
Come check it out —>> www.TheFitProPortal.com
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Hi I’m David 🙂
I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”