It makes me so sad getting messages on Facebook from FitPros telling me that they are struggling to get clients offline, never mind online

They tell me they spend £100’s with this person and it didn’t work, so they then spent £1000’s doing another course and that didn’t work either

So, when I ask them…. WHO DO YOU ACTUALLY WORK WITH?

They usually just give me a super vague answers

? Ladies like me

? Men

That is reason 1 why you are not getting clients online ?

Online is VERY different to offline… when offline, you can get away with being a little vague as they actually come to see you

So building KLT with someone standing directly in front of you is EASY, compared to someone sitting on their computer checking you out from the other side of the world

First, let’s start with picking a target audience

Saying ladies just like you DOESN’T CUT IT

Online is massive… It’s basically anyone that has access to the internet could potentially be your client

This means you NEED to be super specific to stand out ?

✅ I work with mum, over 40, who are size 18 Plus

✅ I work with under 30’s guys, that don’t feel confident enough to go the gym but have the determination to do it

✅ I work with business owners that travel around the world

✅ I work with truck drivers

Picking a super targeted audience is going to make your life SO MUCH EASIER

Take the last one for example: Truck Drivers

I can 100% guarantee that your competition is going to be minimal

Your message is going to be super clear about who you work with

Your content, videos, images are targeted to one type of person

Your program or offer is going to be super special to that audience

Everything you do is for one type of person

So when that Truck Driver is checking you “A Truck Driver Specialists” or the person who just works with anyone

Who do you think they are going to choose❓❓❓

So, before you start building a Website, running Facebook Ads, buying flyers

Pick your specific audience and learn about them

David 🙂