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How not to waste money with Facebook Ads

How not to waste money with Facebook Ads

You set a Facebook Advert Up with a £10 daily budget
 
For that, you should be getting 2 if not more leads per day
 
But for some reason, you aren’t getting any❓❓❓❓
 
Here are a few reasons why….
 
1️⃣ You are not split testing your Ads❗️ This means running 2 or more ads side by side to see which one is performing the best.
 
Setting this up, will instantly make a big difference to the number of leads you generate as once you have found the winner you can then push the whole budget onto that advert
 
2️⃣ You are not calling out to a specific market❗️
 
One of the best ways to utilise Facebook is first, targeting a specific audience in the “Ad Set”. Then in the Advert copy making is super clear who the advert is for
 
For example, an advert to mum should have MUMs in the title, the image or video should be of mums. So the person viewing the advert knows instantly that this advert is for MUM and not wasting anybody’s time
 
3️⃣ You are not talking their language❗️
 
What I mean by this is you don’t know what they want to achieve, you don’t know their struggle or pain, you don’t know your target audience
 
If we stay with MUMs… mums want to lose the wobbly belly that got from pregnancy, they want to get back to pre baby weight, they want the energy to keep up with the kids
 
Again once they read this, they will know that this advert is for them
 
4️⃣ The final one is all about the HOOK or Offer❗️
 
If your offer doesn’t make sense, or not right for the audience then you will install lose them
 
Mums want quick results as they have limited time, so a 3 year program isn’t going to make sense for them
 
A guy wanting to get lean for a holiday isn’t wanting a 12 week mass builder program
 
????????
 
If you get all these steps ticked off when doing your Facebook Adverts, then you will start to generate leads ?
 
Or if you would prefer to just copy Adverts that are working for our clients right now…. Then come and join us inside The Portal
 
????????
 
 
David 🙂
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