How To Do Retargeting ?

How To Do Retargeting ?

Facebook Retargeting is great… IF YOU DO IT CORRECTLY ?

The aim is to show your adverts to people who already know about your business

Meaning that they should be a warmer, more interested lead

? Therefore if someone comments, likes or shares a post

? If someone has watched some of your videos or clicked on an image

? Of if someone has messaged the page

Your simple run a retargeting advert to people who have interacted with your page


The other way of doing it is by having the Facebook Pixel embed onto your website

By having the tracking pixel on your website, you can run a retargeting advert to those people

Again warmer lead as they know about your business


A final way of using the retargeting ad is by uploading your email list to Facebook

And target peoples email addresses that are linked to their profile


Things to consider….

? Retargeting usually cost more than running to standard ads

? A small audience will see your ads all the time, therefore you probably won’t need to retarget

? Retargeting obviously only gets shown to people who have interacted with your business, therefore rules out any new eyes on it


Retargeting is a great addition to your Facebook Advertising plan and is something we use with are Facebook Ads Management clients

The people your target are warmer, therefore the conversion should be simpler

Finally, here is what I tell the members in “The Portal“:

If you are ONLINE… 100% use it

If you have a small audience you probably don’t need it

David 🙂

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