How To Do Retargeting ?
Facebook Retargeting is great… IF YOU DO IT CORRECTLY ?
The aim is to show your adverts to people who already know about your business
Meaning that they should be a warmer, more interested lead
? Therefore if someone comments, likes or shares a post
? If someone has watched some of your videos or clicked on an image
? Of if someone has messaged the page
Your simple run a retargeting advert to people who have interacted with your page
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The other way of doing it is by having the Facebook Pixel embed onto your website
By having the tracking pixel on your website, you can run a retargeting advert to those people
Again warmer lead as they know about your business
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A final way of using the retargeting ad is by uploading your email list to Facebook
And target peoples email addresses that are linked to their profile
? SIMPLE ?
Things to consider….
? Retargeting usually cost more than running to standard ads
? A small audience will see your ads all the time, therefore you probably won’t need to retarget
? Retargeting obviously only gets shown to people who have interacted with your business, therefore rules out any new eyes on it
So…
Retargeting is a great addition to your Facebook Advertising plan and is something we use with are Facebook Ads Management clients
The people your target are warmer, therefore the conversion should be simpler
Finally, here is what I tell the members in “The Portal“:
✅ If you are ONLINE… 100% use it
✅ If you have a small audience you probably don’t need it
David 🙂
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Hi I'm David 🙂
I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and "The Portal"
