How much should I spend on Ads?

How much should I spend on Ads?

I was scrolling through Facebook yesterday when I saw an advert

It was talking to fitness business owners like us

Telling them that they could send you 30-40 new clients a month into your fitness business

Which reading it sounds amazing right

Just imagine your fitness business with an extra 30-40 clients

What they didn’t talk about is the real cost of making it happen

Plus how hard it is to cope with 30-40 new clients a month

Let’s start with the cost

We talked this week that the UK average cost per sale is between £30-£50 a sale

That would mean 30 new clients, would cost you roughly £900 if not more

Plus if they charge you for running your ads, it could be double

Then we have onboarding clients

I don’t know about how you run your fitness business

But every new client at DKnine Fitness get a 20 minute initial assessment

Plus then we have the whole 6-week onboarding sequence that invites them in for chat and sit down, nutrition support, phone call and much more

Imagine how hard it would be to make sure all these 30-40 new clients have the best possible experience at your fitness business

So when your deciding on how much you should be spending on ads consider these factors first

Like everyone says

Work backwards

And get the answer to how much you should be spending ?

David 🙂

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