This week has been all about transitioning out of lockdown last year and how we did it
On Monday, Shaun talked all about his own self-development and his transition to an online fitness business ➡ 💻
Then Tuesday, we looked at 5 things we had to do moving out of lockdown
Yesterday, we looked at mindset, talking all about why we need to take inspiration from all sorts of businesses regardless of how big or small they are
Today, we’re talking about making sure YOU stand out from the CROWD 💪
FIRST, do you need any help at all with growing your fitness business?
Head here: https://fitnessbusinessecosystem.com/
Now, let’s dive in
On Monday, when I asked Shaun about his specific target audience, he said he didn’t have a specific audience
But that he focusses himself and on standing out from the crowd 🤓
He has a specific way of posting, a way of doing things, so the focus is on him and why he’s different
At DKnine, our target audience is over 30s who don’t like going to the gym
But if you do work with anyone and everyone
You can blend in very easily 😅
The way to stand out, is not to imitate others but to move away and show the world who you are
The funny side, the crazy side
Show them who you are, it’s you who they want to know like and trust
Online is personal, you’re working directly with that person
So, try not to copy others ❌
Don’t blend in
Stand out from the crowd
David 🙂
