Building the KLT with the Lead Magnet
After yesterdays email, I had a reply asking what the difference was between a..
➡️ LeadMagnet Landing Page
➡️ LeadGen Landing Page
The difference is massive, because it is all part of your sales process
Let’s say you work with busy mums
Busy mums have little time to cook
So your lead magnet would be a free recipe book filled with quick,
This is what you would call a low barrier offer
All they have to do is leave their email address on the LeadMagnet Landing Page
They then get the book, try it out, get some basic results, then look into more of what you do
This is where the LeadGen Landing Page comes in
As it asks now for their name, email & phone number
Remember it’s all about building the KLT & boosting your awareness
A simple lead magnet, such as the recipe book is a perfect start
There is nothing for sale, there is no commitment required
All they need to do it give you their email address in return for the ebook
The ebook is filled with value, trust and proof of what you do work
Then a CTA at the end to point them towards the LeadGen Landing Page
They also enter an email follow up sequence that again builds the value & trust
Pushing them towards the LeadGen Landing Page
In The Portal, we were talking about this the other day
Where you run a LeadAds campaign for the ebook
Then retarget everyone that downloaded that ebook towards a FEO advert
David :) PS… Want to join in with the retargeting tips? Want examples of landing pages & ebook?
Then come join us: https://www.fitproleadgen.com/get-started
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