Be a little more like Internazionale Milano
It’s been a great day or so here in Italy with my Dad
We decided a few months back that we would come during the football season to come and watch Ronaldo at Juventus
The only plan we had made was to watch that game, everything else is getting decided on the day
Hotels, activities and so on
After landing yesterday, we jumped online and had a look at what we could do today
We also had a quick check to see if there way any football on
And you guessed it
Inter Milan are playing at home in the Italian Cup ?
So we jumped on the website
5 minutes later our tickets are booked ?
It was really easy, easy to find where to book, easy to change the language from Italian to English so we could book tickets in English, and easy to pay
There was no complicated process to try and find buttons, there was no confusion in how to find the tickets and purchase
It was all straight forward
This needs to be the exact same with your website or funnel
We don’t want to overcomplicate the process to lose the lead
Your landing page only needs to show certain details, that all its job is for
You don’t need to be adding in any extra videos or reviews, or questions that will distract the prospect form just giving you their details
Same for your application form
Don’t make them go measure their belly and chest
Don’t make them have to fill in 20 plus questions
Just ask the questions you need to know and try and keep it under 10
Same for the website, once a prospect likes you, they will want to find your contact page
Make it super clear where it is
Keep everything simple and straight forward
The simpler it is, the more leads you WILL Generate ?
Speak tomorrow from Turin ?
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