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A website is one of your most powerful lead generating tools you have in your business, that is if it works ?
Yet most people have a website that just sits there and does nothing
This is probably because you are not following the 5 RULES of a Lead Generating Website ?
Let’s start with: Make Prospects Want To Stay ?
The bounce rate is one thing we ALL need to work on, this is the length of time someone stays on the first page they land on before clicking off the website
If we can get them to click someone on that page or scroll down the page to keep reading, we improve our bounce rate.
So rule 1. Improve Your Bounce Rate!
This takes us perfectly into the second rule
Make the website relatable
There is nothing worse for a female/mum prospect who is looking to lose weight and boost confidence when the first picture she sees on the website is a picture of a ripped guy with his shirt off
That’s not going to make them want to stay!!!
We need to be relatable
We need pictures of people like her having fun, pictures of people like her getting results
We even need to talk her language
So rule 2: Make Your Website Relatable
Now if we look at RULE 1, this makes RULE 3 really key
Making your website easy to navigate
So the aim of a website is to generate leads, but if a prospects struggles to navigate around the website then this isn’t going to happen
Your website needs to flow, just like your PT sessions
You don’t go straight into a deadlift, so don’t make them have to pay right away ?
Make it super easy for them to:
✅ Learn about you, and why you do what you do
✅ Show them the results you get your clients
✅ Show them places where they can opt in for free downloads
So rule 3: Making Your Website Easy To Navigate
Next start generating leads ?
Does the prospect really want your lead magnet?
If we go back to rule 2, where we talked about making you website relatable
This is exactly the same for the lead magnets you offer on your website
Your need to make sure the prospect really wants the lead magnet you have
For example, the mum we talked about isn’t going to want to download the “5 Best Exercises For Big Traps”, or “Ultimate Meal Prep Guide TO Getting Ripped”
So rule 4: Make sure they want the lead magnet
Something we focus on inside “The Portal” is generating leads and improving their journey from prospect to client
With one of the biggest focuses being on the landing pages to make people want to opt in
This is what rule 5 is all about
➡️ Your website now talks to the prospect
➡️ They have looked around and like what you do
➡️ They see a link to a lead magnet they would love to download
They land on the page and then get super confused because they don’t know what they need to do
A landing page need to simple have one option, and that is to collect their details
If you are taking them to a page to leave their details, but also on that page is a link for your Facebook Page, a link to the contact form, a link to your Before & Afters, and a load of the things going on
Then this lead magnet isn’t getting downloaded
So rule 5: Make the landing page super simple to generate you that lead
These are just 5 things you can work on that is massively going to help you start generating leads
There are a load more I could give you, but if you focus on these 5 and keep repeating them and making them better
You will start to notice the results
David 🙂
PS… Simply drop me a message on Facebook, and will let you know fro FREE what your website need to improve on: https://facebook.com/fitprowebdesign/
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Hi I’m David 🙂
I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”
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Let’s Connect…
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By Email Using The Form
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