Keep it simple, it may sound silly but it WORKS!

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This was the start of the answer I gave to a question asked in the UKPT Facebook Group earlier.

Here was the question:

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Looking for advice re running a FB campaign please as I need more PT clients. I run a Ladies only PT Studio. What have people found works best for them, eg pictures, posters, how to target?
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Here is what I suggested:

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If you have a landing page, then run a traffic campaign, if you don’t then set up an engagement ad.

Then targeting, to begin don’t over target. I would just target ladies in your area over the age of 35. Keeping the audience size under 80k. This will mean reducing your target area to match that size. If your way under, then don’t worry.

Next, start by simply calling out to your audience: I’m Looking For A Handful of “Over 35’s” Ladies.

Then tell them a little about your program, but just don’t use trigger words. Such as lose weight, feeling frustrated.

Then video is miles better than images, that if the video is fun and interesting. If you have nothing, then just use a picture of yourself.

Any questions just let me know, or if you want a few bit’s of copy that works then drop me a message and I will point you to a few that we use for our clients.

David 🙂