Yesterday Catherine shared her experiences with copy-writing
It was a great guest interview and if you’re looking to write your own compassionate style of copy definitely go and check it out 🙌🏻
Today I want to share 5 posts that are perfect for social media
Then, you can use what Catherine discussed yesterday to really make these posts stand out, generate interest and increase that know, like & trust ❗️
1️⃣ Make it Personal
The first one I want to talk about is a personal post, a story, things you dont talk about much often
If people dont know you, have just discovered you…its a great way to build that KLT 😁
If all you ever show is fitness, healthy eating
Open up, share successes, failures, allow people to get to know you
And they will reach out 💬
2️⃣ Behind the scenes
And this works well with every industry
People love to know what happens in your business ➡️
Talk about other things happening at the back end of your business
Photos of you putting together your welcome packs
Videos of you building new equipment 📹
Give people an insight into what they might expect when training with you
3️⃣ Success Stories
Don’t just go for simple one-off photo with a short sentence
Try to add a story to it 😇
If your client is happy for you to share….
Talk about where they came from, challenges they’ve pushed through, make this person relatable to prospective clients 💪🏻
4️⃣ Fun Call-To-Action Posts
This is one of our favourite ones and sparks the engagement…for example
‘Where is the first place you will visit when flight restrictions lift’ ✈️
These type of posts encourage people to comment
Then, once they’ve interacted with your post
They will see loads more of your future posts 😅
Plus, its a great way to find something in common with someone
Drop them a DM…and build that KLT
5️⃣ Top Tips
We always do this on a Tuesday
Top Tips Tuesday has a lovely ring to it 💍
Everyone loves a top tip
So once a week do a post
Make sure they’re aimed at your target audience
Literally can be 1 sentence on each tip 😎
And people will want to read them
So, I hope these 5 different approaches to social media posts helped you
David 🙂
