3 Steps to Systemising Your Clients LTV

This week is all about adding systems and automations into your business

So you can step away
Or
Make your life easier so you can do more of the things you enjoy the most

On Monday, we spoke with Liam Britton about his experiences opening 2 studios & earning up to 30k a month!

Today I’m sharing with you 3 steps we’ve implemented here at DKnine

To allow us to step away & ensure clients stay with us for longer periods of time ⬇️

Step 11️⃣ Assign Clients to Trainers

So the first thing we’ve done is split our client base in half and assign them to a coach

When a new client comes on board they have an onboarding tick list they need to carry out ✅

To make sure this client feels confident and wants to stay with us

For example, making sure they hand over the welcome pack & tell them all about the bring a friend voucher

And across these 6 weeks dropping them messages about the various things in the welcome pack – the t-shirt voucher, the myzone voucher, the protein taster

All these simple steps will keep them excited, up to date and build that trust

To make sure they stay on with us ??

Step 2️⃣ Incentivise the Trainers

When a client goes from 6 weeks to monthly they get paid £10 a person

That means if we’re doing 5 people on our 6 week programme and 2 people stay, they get an extra £20

The more people they get to stay, the bigger their bonus

You see, as a business we’ve convinced that person to stay & it hasn’t cost us anything additional

Plus, regarding the bring a friend referral voucher…

If the friend joins the 6 weeks we’re going to give whoever referred them a half price month

Plus the trainer gets a £10 bonus

Because it cost no admin for us and no marketing hours for us

AND…everytime a client goes beyond 6 months, 12 months etc. They get another £10 bonus

This will keep the trainers engaged and keen to work to their absolute best

3️⃣ – Stepping Away

Giving them set clients and targets in the initial onboarding and moving beyond that

We can move away from the business ??

We know the trainers are in charge of the clients

They’re incentivised to keep clients as long as possible

And this free’s up our time

To do things we enjoy doing and to keep the business moving forward

It was done really simply

We set out spreadsheets for the trainers to use…and it really is this simple!

So those were the 3 things we’re doing right now at DKnine

I hope this has shown you an insight into what we have set up here at DKnine

David 🙂