Your lack of Facebook leads is due to…

I speak to at least one FitPro a week who tells me that they have done a Facebook Ads course
 
They then go on in great detail in what the course taught them
 
YET STILL NO LEADS ?
 
You know it actually makes me really sad ?
 
You make Facebook Ads as complicated as you want it to be…
 
I work with over 25 FitPro across the world managing and creating their ads
 
Imagine how stressed and stuck I would get if I made it complicated
 
So here is what I do when it comes to targeting ?
 
Because it really doesn’t need to be complicated
 
First, you need to be super clear on who your target audience is
 
We have spoken about this in the last few posts
 
Once you are clear
 
The biggest thing you need to get right first is splitting the gender up
 
If you run mixed sessions
 
You NEED to have a campaign for ladies and a campaign for men
 
THIS PART IS SUPER KEY ?
 
So in the Ad Set, you first need to select the gender you want the ads to be delivered too
 
Next, we need to pick the age range for the ads
 
You know your target audience
 
If you don’t look at what they currently range between
 
And try to keep the age targeting to no more than 20-25 years
 
For example…
 
➡️ 30-50
➡️ 20-40
➡️ 40-60
 
Then the ads copy then need to reflect this audience, their language, and lifestyle
 
Third, up is the location
 
For this, we want to keep it below an audience of 80,000
 
Or say 20 minutes drive
 
Again you should know your location when it comes to how far people will travel to come to you
 
The final section in the ad set is ads placement
 
For this, we ONLY select mobile feed
 
The aim is to generate leads
 
Getting on the mobile news feed is where the most eyes will be viewing it
 
Work on these few section, and the leads will start to follow in ?
 
David 🙂
 
Ps… tomorrow is the final installment for the Facebook Ads formula
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Hi I’m David 🙂

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