Turn up… DAILY ?
I was on a call over the weekend with a newly qualified PT
He was wanting to know more about our Social Media Management service
Because he was struggling with what and when to post on Social Media
So as I usually do….
The minute I get talking, I just can’t stop ?
Here are a few things we talked about
1: Turn up daily
You need to be posting daily on your social media to build KLT. The more a prospect trusts you and believes in your service, the better your chance that they will choose you
2: Turn up even more daily
The last thing you want is a prospect coming to check out your social media and your last post was 2-3 months ago, or you only post every few days or few weeks. You need to look like you are open and live.
3: Show off your results
One of the best ways to build KLT is to show off your results, to let prospects know YOU GET RESULTS. Before & Afters, Testimonial videos or posts, FB & Google reviews.
4: Friendly & fun
You know your prospects, you know what they want. So show that in the images & videos, make it look fun, show your clients smiling, show the training the way they want.
5: More than just a session
If you are anything like us at DKnine Fitness, you do more than just train your clients. We go bowling, out for meals, coffee mornings, nutrition evenings, monthly assessments, weekly FB message check in…. I could keep going. So show your prospects that you are way more than just a session
Like I said at the start, this guy just struggled to know what to post and rather someone do it for him.
He simply sends us any new pictures, videos, CTA & latest reviews once a week, and we do the rest. Posting on all his social media channel ?
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