Today is the perfect EXAMPLE ?
After watching Juventus win last night in Turin
Today we are back on the train and heading over to Switzerland ??
In particular, a place called Montreux
So while sat on the train here scrolling through Facebook
It suddenly struck me that this would be the perfect example for something a lot of FitPros struggle with
Getting your application forms completed
After all, we all know that if a lead completed an application form with the price on it
They are going to be a much better lead
So this example…
The train I am sat on is busy
People sat to my right and left
People moving around
Plus the train keeps stopping
Imagine at the same time I have just had a stressful morning at home
Maybe the kids had been driving me crazy
So as this prospect is sat on the train
Scrolling through Facebook
They see your advert which they like, they then give you their name, email and phone
Then land on the application form
They have a quick scroll, see some of the questions are asking for more than a single sentence
And realise that now just isn’t a great time to complete this application form
It is going to require a little brainpower and a less stressful place to sit and complete it
So if you are expecting application forms to get completed and they don’t
It isn’t your FAULT
Often leads are just not in the right place to sit and get them completed
There is though… a way to boost your application form competing rate ?
It all starts when the lead completes the landing page section
We want them to then get a flow of email follow-ups over the next few days
Emails that are going to build trust, deliver value and encourage this lead to now go and complete the application form
So if you haven’t got one of these sorted
Go get it done this week ?
Or come and join us inside The FitPro Portal and use 1 of ours ?
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