Lead Magnets are a great marketing tool to start building KLT

Giving prospect the chance to learn more about you, and receive a load of value in the process

This brings us perfectly to step 1…

✅ Make Sure They Want It!

There is nothing worse than spending a few hours researching and producing a Lead Magnet that nobody is interested in

If you work with mums who are looking to lose weight, then a “Ibiza Body 6 Pack Guide” isn’t going to be something they are going to be interested in

Find out what your audience is going to be interested in, and work on that topic

✅ Make It Interesting!

Following on from the first step nicely is making sure the reader enjoys reading the Lead Magnet

Again you don’t want to be spending a few hours creating it, and 1 or 2 pages in the reader puts it down simply because it’s hard to read, you’re using a language or words they don’t know or simply the lead magnet is boring

Know your audience, know their language, know their goals

✅ Include pictures!

Again following on, pictures can paint a thousand words

Too much text is often a reason people put things down

If 1 picture can explain what takes 3-4 sentences, then go with the picture

✅ Relatable Pictures!

Your audience wants to see what the future could hold for them

A before and after picture of a client who has been in their position

What the food is going to look like after it has been cooked

Keep the pictures inline with your audience and they will follow a lot more

✅ THE BIGGEST AND LAST ONE…. Include Call To Actions!

Producing a lead magnet is a great way to build value and trust with your audience

But it needs to have a purpose, a reason for producing it

Just like this post, the aim is to build up the trust by showing you what you need to include

Then tell you that if you join The FitPro Portal we will show you how to build one

Therefore in your Lead Magnet, you need to have at least 1 CTA

We usually have one on the welcome page, telling them to come and join our free Facebook Group

Then an offer on the final page after they have read the full guide and built up the trust

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Of course, it makes a big difference if you can exchange the Lead Magnet for an email address

This way you can continue to follow up via email building the KLT

And directing them into an offer you have

? WANT A STEP BY STEP VIDEO GUIDE ON HOW TO BUILD A LEAD MAGNET??

Then come and join us inside The FitPro Portal

https://fitprowebdesign.com/get-started

David 🙂