Everybody talks about funnels, blueprints, and systems to the perfect Facebook Ad
What they often forget to talk about it how simple it needs to be
Without any complicating, long, boring stuff
It really is super straightforward
In fact, the reason most people take on our Facebook Ads Management Service is down to one thing
➡️ They Just Don’t Want To Do It ⬅️
Now we work mainly with studio owners or well-established businesses
For the simple reason that we NEED to know that they can run a business
? Because if you are still only charging per sessions ?
Running Facebook Ads or hiring a service like ours just won’t work for you
Get your service and offer built first, then look into advertising it (Today’s post will help do that ?)
So today, I know it may be a LONG post
But I want to share with you the step by step system we use for our Facebook Ads Management clients
Step 1: Knowing the audience
Knowing your audience is going to make everything in business so much simpler
That’s why when we take on a new client, we get them to fill out a detailed form asking all about their target audience
✅ What It Is They Want? And Why Do They Want It?
✅ What Is Stopping Them Getting These Results?
✅ What’s Their Family & Work Life Like?
✅ What Have They Tried Before?
✅ Why Do They Want It Now?
✅ What Do They Need To Achieve It?
If you can confidently answer these questions, you KNOW YOUR AUDIENCE ?
Step 2: What is the hook / offer / service?
Know we need to know what it is you want to offer these prospect to turn them into leads
And what they are going to get as part of that offer
? Is it a 7 day free pass?
? A 6 Week Transformation Program?
? What is included as part of this service offer?
By getting step 1 & step 2 done, you know have 2 different types of ads you can run
Service based ads or Prospect based ads
Step 3: Connecting everything up
Sometimes this can take the longest part
Because we need to make sure the whole process from once they see the Facebook Advert
To turning up at the gym, bootcamp or call is a smooth journey
✍️ Thank You Page (Application or Payment or What Happens Next)
✍️ Connecting this to an email follow up & to text automation system
✍️ How are you going to chase the leads and book them in
And only then can we get started with writing the ads
Because yeah it’s great having a flood of leads landing in your inbox
But if they know nothing about you when you call them
Or you have no idea what to do when they land in your inbox
Then you are just throwing money away
Step 4: Turning the ads ON ?
When we take on Facebook Ads Management clients
We build the Landing Page, Thank You Page, Connect it all up for you, and run & create all the ads
All they need to do it sell to them ?
So my job is to now look at all the information they have given me and create the ads, video & pictures
Most of the time “calling out” to a specific audience and directing them to a landing page to request more information
Other times we are running brand awareness advert to build trust and an audience we can work with
The leads flow in, our Facebook Ads Management clients make sales
Just a simple step by step guide I follow with every Facebook Ads Management clients
Yours to take away and use yourself ?
Unless you want to become a Facebook Ads Management clients
If you do, drop me a quick message and let’s make 2019 the year things change ?