The Dreaded “It’s Too Expensive” Comment
I can guarantee you have had this said to you on a number of occasions when you speak to a potential new client
You are having a great conversation, then you get onto the price
You tell them…
And they turn around and say: That’s Too Expensive!
Did you know it may actually be your fault they said NO?
At least 2-3 times a week in these long post I talk about the ever important: KLT
Know, Like & Trust
Here is why
A few years ago, when I use to do the coaching all by myself, I would sell my 12-week programmes for £1117
I now work with a guy down on the south coast, who charges £350 a month
I even have a lady up in Scotland who charges the same £350 per month
You know how we all do it❓❓
Through… KNOW, LIKE & TRUST‼️
We get them to know us, the business, and how it works
We get them to like everything we do
We get them to trust what we offer
Then and only then we give the price
That’s why Joe Wicks can bring a standard cookbook out and make millions
People know, like and trust him
Anyway… back to ‘It’s Too Expensive’
If someone says this to you, either:
-> You have been saved as they would have been a terrible client
-> Or you didn’t build enough KLT before you went for the sale
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