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When someone says McDonald’s, this first meal that comes to your mind is…
A Big Mac ?
The first product they started with, the one they keep on delivering
Next, let’s look at JD
The first thing that comes to your mind is…. trainers
What these 2 MASSIVE companies do and you should do the same
Is have a core Front End Offer: FEO
An FEO that never changes
Yes, you can add products…
But focus on your main FEO and turn that into what you are all about
WHY??
Because you will get know for the results you deliver, the level of service you offer
By changing your FEO all the time, not only do you confuse your audience
But you also confuse yourself
A training we put in “The Portal” the other week was all about creating your first proper program or FEO
No matter if you deliver a 1-2-1, group or boot camp service
You need to be clear on the main FEO you offer
By you being 100% clears, it makes the sales & delivery of your FEO much easier
So here is something for you to work on:
➡️ How long does it take you to get results for your average client?
↳ 30 Days? 6 Weeks? 12 Weeks?
Decide on the program length ✅
➡️ Now we have the length, what is inlaced in the program
↳ Sessions? Nutrition? Accountability? Motivation?
Decide on the program inclusions ✅
Now you have this sorted
Next, we need to look at the delivery of the program…
↳ What happens when they join?
↳ What happens in weeks 1, 2, 3 and so on?
↳ How are the program inclusions offered?
↳ When someone first enquires what happens?
↳ What is your follow up series like for prospects?
↳ How to do you take payment?
↳ What happens at the end of the FEO
If you keep changing your FEO from a 6 week, to a 21 day, to a 12 weeks. You have to do all the over, and over again, and over again
So here is my advice…. The one thing we have done since we opened DKnine Fitness
The exact same thing that I do with FitPro Web Design
Have one main FEO and stick to it
No matter the time of year
David 🙂
PS… Bonuses, extras, incentives can all be added to your FEO
For example, we did a 8 weeks for the price of 6, giving them an extra 2 weeks at the end
Or “The Portal” the other week was 3 months access for the price of 1
But honestly, pick one FEO and stick to it
It will work, and make your life easier
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Hi I’m David 🙂
I Help FitPros Around The World Generate Leads On A Daily Basis, With Lead Generating Websites, Laser Targeted Facebook Ads and “The Portal”
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Let’s Connect…
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By Email Using The Form
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